Volume began as a word before it was a label. It can mean three-dimensional space or sound intensity, both of which let you see things from a different perspective. Like a person, the word only takes shape through its context. The label was meant as a space that each individual shapes, from Δ to VOL(U)ME.
The logo, the type and the first prints were worked out as mockups long before the first collection.
The first collection was planned around one iconic design in bright colour and a logo that contains the word Volume without being easy to read. GIA takes its name from Alberto Giacometti. Its single print, a tall drawn figure in a suit, translates his elongated figures into streetwear. It was made in a run of about 30 shirts.
For the shoot in May 2020 the models wore long coats that echo the figure's long lines, photographed against a saturated teal sky and in a hallway painted with hearts.
After GIA the label moved to small drops of single prints. InMotion was an attempt to express the interplay between what makes us move: literally, as bodies and emotionally, as people. The two rarely happen apart. What began as an exploration of motion became an exploration of emotion. Through the visual language of movement, InMotion seeks to capture the feeling behind the gesture, the energy, tension, rhythm and vulnerability embedded in the way we move. Because sometimes, the way something moves tells us more about what it feels than what it is.
Different Perspectives asked why clothing is never neutral. Each of the three T-shirts carries an illustrated outfit and comes with a question about how differently people read the same garment, for example as a statement about gender or simply as personal style.
The posters blur the wearer and keep the print sharp, so the focus is on the garment.
The last collection started from themes rather than styles, around the idea of finding yourself by integrating your shadow sides. Trauma stands for what we carry from our own past and from the generations before us. Trust stands for the relationship you have with yourself. Each theme became a print, screen-printed onto custom-cut T-shirts in an edition of 20.
For the two prints I made a website, Blender animations and AI-assisted images of faceless characters wearing the pieces.
Over six years Volume grew from mockups into four collections with around 120 pieces in total. GIA brought the first production and shoot, the small drops a workflow from mockup to print. Trauma & Trust became a full collection, from concept, custom cuts and screen printing to its own website and 3D world.
Volume began as a word before it was a label. It can mean three-dimensional space or sound intensity, both of which let you see things from a different perspective. Like a person, the word only takes shape through its context. The label was meant as a space that each individual shapes, from Δ to VOL(U)ME.
The logo, the type and the first prints were worked out as mockups long before the first collection.
The first collection was planned around one iconic design in bright colour and a logo that contains the word Volume without being easy to read. GIA takes its name from Alberto Giacometti. Its single print, a tall drawn figure in a suit, translates his elongated figures into streetwear. It was made in a run of about 30 shirts.
For the shoot in May 2020 the models wore long coats that echo the figure's long lines, photographed against a saturated teal sky and in a hallway painted with hearts.
After GIA the label moved to small drops of single prints. InMotion was an attempt to express the interplay between what makes us move: literally, as bodies and emotionally, as people. The two rarely happen apart. What began as an exploration of motion became an exploration of emotion. Through the visual language of movement, InMotion seeks to capture the feeling behind the gesture, the energy, tension, rhythm and vulnerability embedded in the way we move. Because sometimes, the way something moves tells us more about what it feels than what it is.
Different Perspectives asked why clothing is never neutral. Each of the three T-shirts carries an illustrated outfit and comes with a question about how differently people read the same garment, for example as a statement about gender or simply as personal style.
The posters blur the wearer and keep the print sharp, so the focus is on the garment.
The last collection started from themes rather than styles, around the idea of finding yourself by integrating your shadow sides. Trauma stands for what we carry from our own past and from the generations before us. Trust stands for the relationship you have with yourself. Each theme became a print, screen-printed onto custom-cut T-shirts in an edition of 20.
For the two prints I made a website, Blender animations and AI-assisted images of faceless characters wearing the pieces.
Over six years Volume grew from mockups into four collections with around 120 pieces in total. GIA brought the first production and shoot, the small drops a workflow from mockup to print. Trauma & Trust became a full collection, from concept, custom cuts and screen printing to its own website and 3D world.
Volume
2018–20 Origins